The Secret to High-Performing Content: Finding the Right Topics

When it comes to content, the difference between what thrives and what flops often boils down to one crucial factor: topic selection. Many businesses struggle with engagement, and in most cases, the root cause isn’t poor execution—it’s a lack of compelling topics that truly resonate with their audience. That’s why identifying the right topics is so essential.

At our agency, we’ve honed a systematic approach to discovering relevant and high-performing content ideas.

Here’s our exact process:

1. Build a Comprehensive Research Database

We don’t rely on guesswork. Instead, we use structured research methods to track trending and evergreen topics. Here’s how:

• News Aggregators: Platforms like Flipboard and Feedly help us gather stories from diverse sources to stay updated on industry trends.

• Region-Specific Sources: For businesses targeting India, we tap into localized platforms like Inshorts and Dailyhunt for insights on regional trends.

  
  

2. Create Dedicated Social Media Research Accounts

Social media is a goldmine for content inspiration—if used strategically. Here’s what we do:

• Our team maintains separate profiles on Instagram, X (formerly Twitter), and Pinterest focused exclusively on specific content niches.

• We follow relevant influencers, brands, and thought leaders to monitor conversations and emerging trends.

• By gradually adding well-curated accounts, we ensure that our social feeds stay optimized for topic discovery.

  
  

3. Study High-Performing Content on LinkedIn

LinkedIn is a powerhouse for B2B and professional content. We actively monitor what works by:

• Regularly scrolling and analyzing viral posts within our industry.

• Maintaining a Notion database filled with exceptional examples of great hooks, engaging writing styles, and compelling visuals.

  
  

The Key to Continuous Topic Discovery

Rather than scrambling for ideas at the last minute, we’ve built structured information channels that continuously fuel our content pipeline. When your research process is well-organized, finding content ideas stops being a challenge—it becomes a natural outcome of systematic curation.

What About You?

How do you discover fresh content ideas for your brand? Share your strategies in the comments!